Think social networking sites are just for teens and people with too much time on their hands? The Center for Media Research gives a glimpse at social media use and how it's changing the way the internet is being used by the wealthy. "... the participation of wealthy online consumers in social networks dramatically increased to 60% in 2008, from 27% in 2007. Participation levels of online wealthy consumers in leading social networks are 16% for MySpace, 13% for LinkedIn, and 11% for Facebook. " Mark my words. More online marketing efforts must become less like advertising and more like public relations.
Read MoreYou've been there before. Sitting at a stop light and a few feet away someone with a cardboard sign is asking for money. But what would you do if they were trying to give you money instead? Peter Nevland decided to find out. [youtube=http://www.youtube.com/watch?v=CCiobYKcEU4&hl=en] The video isn't overtly religious, but Peter has been a friend of mine for years and the subtext here is interesting. He's is a poet, a vocalist, a performance artist and one of the most spiritual Christians I know. The final thought, "Sometimes it's hard to take a free gift... What you do with it is up to you." An entertaining
Read MoreWant to know why? No Relevance. Is it any surprise that chronic socializers are choosing relationships over buying things. Big companies are spending millions of dollars to tap into the social networking scene, but MySpacers aren't biting. "Direct marketers say only a fraction of 1% of the people who see the ads click on them." If you've used MySpace, you know that the ads are pervasive. So much so that it's become another form of marketing noise to be ignored. The article goes on to talk about how social network advertising is still in it's infancy, and will eventually come into it's own.
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