Sunpop has been developing something that will offer THE video solution to small businesses. But what does “THE video solution” even mean? The prospect of getting a business video produced is littered with potential hurdles, so we set out to knock down any obstacle preventing businesses from tapping into the success that online video offers. And the first one is a biggie. 1) Make professional video more affordable. Frankly, this is a tough one. Most businesses have no idea what is takes to produce a professional video. Here are some fairly thorough write-ups detailing the costs of video productions. “ You are still looking
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Rex Williams Sunpop Founder Geek Extraordinaire A few years ago, Sunpop was having a team meeting. A small group with big plans. There was typical meeting fodder; our marketing plan, workflow refinements, a strategy for growth. Then I said it. “ I want Sunpop to offer the THE video solution for small businesses...” I knew it was premature. I knew it was out of context. But the words tumbled from my mouth like an avalanche. The team had no idea what I was talking about. “ THE video solution?” From the beginning Sunpop was built around a single video product that we pioneered near the turn of the
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The FREE Studio Shoots Program is humming along nicely. Thank You - by the way. So why did we need to ramp up project volume and Stress Test everything with FREE Studio Shoots? For the past 3 years we've been quietly developing a new service. It's never been done before, and when it launches, we believe it will be The Video Production Solution that businesses have always needed, but a pile of financial and technical hurdles have kept it from happening. We're burning that pile to the ground... When the smoke clears, what's left will be an awesome - unprecedented way for you to
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We're often asked to send in a proposal and bid on a company's upcoming video production. We usually don't send anything for a few reasons: 1) It's a distraction: In the time it takes to chase someone who maybe-kinda-sorta-possibly interested in doing a video production, we can maintain focus on our committed clients and be amazingly productive for them. It's like when you walk into a store looking for someone to help you, but instead of attending to your needs, they keep answering the phone. You committed time and energy by physically walking into their store. Random phone calls and casual questions
Read MoreOur job is fun. We get to meet passionate people from across North America and learn about who they are and their life's work. Pennie Hunt is a great example of somebody interesting who taught us things even as we worked together. Nobody at SunPop previously knew there was an industry such as Pennie's in Wyoming Health Resources Network; but now it makes perfect sense. It's even better when you like a client and hear from them that the video is really making waves! In a recent email, Pennie sent us the following: I wanted to share something with you…..
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