Want to know why? No Relevance. Is it any surprise that chronic socializers are choosing relationships over buying things. Big companies are spending millions of dollars to tap into the social networking scene, but MySpacers aren't biting. "Direct marketers say only a fraction of 1% of the people who see the ads click on them." If you've used MySpace, you know that the ads are pervasive. So much so that it's become another form of marketing noise to be ignored. The article goes on to talk about how social network advertising is still in it's infancy, and will eventually come into it's own.