Our job is fun. We get to meet passionate people from across North America and learn about who they are and their life's work. Pennie Hunt is a great example of somebody interesting who taught us things even as we worked together. Nobody at SunPop previously knew there was an industry such as Pennie's in Wyoming Health Resources Network; but now it makes perfect sense. It's even better when you like a client and hear from them that the video is really making waves! In a recent email, Pennie sent us the following: I wanted to share something with you…..
Read MoreI came across a decent little article at www.seopointz.net about online Video for SMB's. (small / medium businesses). It’s been said before, but bears reiterating: Online video can level the playing field for the small business people of the world, by providing an affordable and interesting way to showcase points of differentiation from bigger competitors. An important thing they don't touch on is the value of good content and production values. The burgeoning potential of online video technology is usually going to get attention in blog posts and articles. But at the end of the day, Content is Still King. Still, it's a
Read MoreSteve Cooper discusses the rising need for quality website videos, citing myself and two other experts in his four page article. It's absolutely worth the read if you're interested. I was particularly tickled by the first statistic, indicating that the website video industry is expected to nearly quadruple its earnings in the next four years. This enormous growth is itself compelling news for business owners, as Edward Royce says, it's time to get serious about web video "because competitors are going to do it." The article also reiterates the same point I've been making for years: a lot of
Read MoreWho was it that said "Content is King."? Well, apparently it's a King with no country because Online Video marketing content, for the most part, continues to be a re-hash of traditional TV advertising. On one hand I understand that experienced TV producers need to follow the money. As Online Video spending grows exponentially year after year, traditional media dollars trend downwards. But seriously, Online Video is NOT Television. Lazy producers must stop trying to cram their TV shaped peg into the amorphous, ever-changing expanse of the internet. That's like taking a job as an Italian chef when you're training and
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